Travel by Chinese: a generational cohort perspective

Bob McKercher, Bin Lai, Lijuan Yang, Yingying Wang

Research output: Journal article publicationJournal articleAcademic researchpeer-review

7 Citations (Scopus)


This paper applies Generational Cohort Theory to gain a deeper understanding of attitudes towards, importance of and actual travel patterns displayed by four generations of people who live in central China. Travel was not part of the value set of the Republican and Lost Generations and as such they travel rarely and continue to see travel as unimportant. Values began to change in the Transition Generation, where members of this cohort begin to gain the financial wherewithal to travel. Value change was complete with the Post 80s generation who feel travel is now a normal part of their life. Theoretical and practical implications are discussed.

Original languageEnglish
Pages (from-to)341-354
Number of pages14
JournalAsia Pacific Journal of Tourism Research
Issue number4
Publication statusPublished - 2 Apr 2020


  • China
  • Generational cohort theory

ASJC Scopus subject areas

  • Geography, Planning and Development
  • Tourism, Leisure and Hospitality Management

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