Transitioning Business for a Circular Economy

Susan Evans

Research output: Chapter in book / Conference proceedingConference article published in proceeding or bookAcademic researchpeer-review


This case study explores the strategic business opportunities, for Lane Crawford, an iconic luxury department store, to transition in a circular economy towards sustainability. A new experimentation framework was developed and conducted among cross departmental employees, during a Design Lab, with intention to co-create novel Circular Economy business concepts towards a new vision: the later was a reframe of the old system based on the principles of sustainability; to move beyond a linear operational model towards a circular economy that can contribute to a regenerative society. This work draws on both academic and professional experience and was conducted through professional practice. It was found that innovative co-created concepts, output from the Design Lab, can create radical change in a circular economy that is holistically beneficial and financially viable; looking forward to extract greater value a)Internal organization requires remodeling to transform towards a circular economy; b)Requirement for more horizonal teams across departments vs solely vertical; c)New language and relationships are required to be able to transition towards a circular economy; d)Some form of physical and virtual space requirements, for cross-disciplinary teams to come together to co-create; e)Ability to iterate, learn and evolve requires agency across the business
Original languageEnglish
Title of host publicationConference Proceedings of the Academy for Design Innovation Management Conference 2019
Subtitle of host publicationResearch Perspectives In the era of Transformations
Publication statusPublished - Dec 2019
EventADIM 2019 Academy for Design Innovation Management - London, United Kingdom
Duration: 18 Jun 201921 Jun 2019


CompetitionADIM 2019 Academy for Design Innovation Management
Country/TerritoryUnited Kingdom


  • Experimentation
  • Design for Sustainability
  • Circular-Economy
  • Business-Transformation
  • Methodological-Framework

Cite this