Transforming into the new era: Public relations industry in Hong Kong and China

Sing Bik Cindy Ngai; Pak Kei Patrick Ng

doi:10.1016/j.pubrev.2013.10.001

Transforming into the new era: Public relations industry in Hong Kong and China

Sing Bik Cindy Ngai
, Pak Kei Patrick Ng

Research output: Journal article publication › Journal article › Academic research › peer-review

9 Citations (Scopus)

Abstract

The public relations industry as one of the key industries in Hong Kong has metamorphosed into a new phase after the resumption of sovereignty to China. Based on in-depth interviews with eight experienced corporate communication practitioners from multi-national and sizeable local corporations in Hong Kong and China, the study traces the recent development of public relations and/or corporate communication (hereafter PR/CC) highlighting issues of role and function, language and communication strategy, and ethics and professionalism.

Original language	English
Pages (from-to)	575-577
Number of pages	3
Journal	Public Relations Review
Volume	39
Issue number	5
DOIs	https://doi.org/10.1016/j.pubrev.2013.10.001
Publication status	Published - 1 Dec 2013

Keywords

Code of practices
Communication strategy
Hong Kong and China
Public relations
Role and function

ASJC Scopus subject areas

Marketing
Organizational Behavior and Human Resource Management
Communication

More information

10.1016/j.pubrev.2013.10.001

Cite this

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KW - Code of practices

KW - Communication strategy

KW - Hong Kong and China

KW - Public relations

KW - Role and function

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DO - 10.1016/j.pubrev.2013.10.001

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Transforming into the new era: Public relations industry in Hong Kong and China

Abstract

Keywords

ASJC Scopus subject areas

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