Transforming into the new era: Public relations industry in Hong Kong and China

Sing Bik Cindy Ngai, Pak Kei Patrick Ng

Research output: Journal article publicationJournal articleAcademic researchpeer-review

8 Citations (Scopus)

Abstract

The public relations industry as one of the key industries in Hong Kong has metamorphosed into a new phase after the resumption of sovereignty to China. Based on in-depth interviews with eight experienced corporate communication practitioners from multi-national and sizeable local corporations in Hong Kong and China, the study traces the recent development of public relations and/or corporate communication (hereafter PR/CC) highlighting issues of role and function, language and communication strategy, and ethics and professionalism.
Original languageEnglish
Pages (from-to)575-577
Number of pages3
JournalPublic Relations Review
Volume39
Issue number5
DOIs
Publication statusPublished - 1 Dec 2013

Keywords

  • Code of practices
  • Communication strategy
  • Hong Kong and China
  • Public relations
  • Role and function

ASJC Scopus subject areas

  • Marketing
  • Organizational Behavior and Human Resource Management
  • Communication

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