Transformable camping cart design for a Jack company

Myungjin Kim, Haebin Lee, Muhammad Tufail, Kwan Myung Kim

Research output: Chapter in book / Conference proceedingConference article published in proceeding or bookAcademic researchpeer-review


For fuel efficiency and long-distance driving, it is important to reduce vehicle weight. This pushes car manufacturers to replace extra weighted components, such as spare tires and jacks, with light and disposable ones. However, this trend is a crisis for companies manufacturing extra components for cars. It is crucial for car manufacturing companies to find new business opportunities based on their existing technologies. This paper shows how design can contribute to new business development for a company facing such a crisis. To this end, we developed a new item for a jack manufacturer, focusing on applying the manufacturer’s proprietary technology. In the design research stage, we analyzed social trends and the strengths, weaknesses, opportunities and threats of the manufacturer and its technologies. As such, we designed a deformable camping cart using the jack’s mechanism to minimize the obstacles and discomfort that campers faced during use of the camping cart. Our study suggests that design offers the capability to produce new products and the potential to create new markets for B2B suppliers with their own production technology. In addition, there is a higher possibility of design concept realization when a design project starts with existing technology than when it relies mainly on market and user research. We hope this study provides insights into new product development through a design process for B2B suppliers.

Original languageEnglish
Title of host publicationAdvances in Affective and Pleasurable Design - Proceedings of the AHFE 2017 International Conference on Affective and Pleasurable Design, 2017
EditorsWonJoon Chung, Cliff Sungsoo Shin
Number of pages9
ISBN (Print)9783319604947
Publication statusPublished - 2018
Externally publishedYes
EventAHFE 2017 International Conference on Affective and Pleasurable Design, 2017 - Los Angeles, United States
Duration: 17 Jun 201721 Jun 2017

Publication series

NameAdvances in Intelligent Systems and Computing
ISSN (Print)2194-5357


ConferenceAHFE 2017 International Conference on Affective and Pleasurable Design, 2017
Country/TerritoryUnited States
CityLos Angeles


  • Deformable camping cart
  • Ergonomic design
  • New business opportunity

ASJC Scopus subject areas

  • Control and Systems Engineering
  • General Computer Science


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