Towards using knowledge discovery techniques in database marketing for the tourism industry

Keyphrases

• Tourism Industry 100%
• Database Marketing 100%
• Using Knowledge 100%
• Knowledge Discovery Technique 100%
• Computer Science 25%
• Tourism 25%
• Market Segmentation 25%
• Airlines 25%
• Daily Activities 25%
• Knowledge-how 25%
• Regression Analysis 25%
• Marketing Strategy 25%
• Demographic Variables 25%
• Probabilistic Rules 25%
• Statistical Techniques 25%
• Product-service 25%
• Niche Markets 25%
• Knowledge Embedding 25%
• Decision Tree Classifier 25%
• Customer Profile 25%
• Logic Rules 25%
• Entry Barriers 25%
• Large Corporations 25%
• International Corporations 25%
• Sales Transactions 25%
• Data Stream Mining 25%
• International Hotel Chains 25%
• Encapsulated Knowledge 25%
• Programming Logic 25%
• Activity Information 25%

Computer Science

• Knowledge Discovery 100%
• Data Mining 100%
• Daily Activity 50%
• Product Service 50%
• Complex Task 50%
• Probabilistic Rule 50%
• Decision Tree Classifier 50%
• Extracted Information 50%
• Customer Profile 50%
• Embedded Knowledge 50%
• Knowledge Potential 50%
• Logic Programming 50%
• Statistical Technique 50%
• Demographic Variable 50%
• Computer Science 50%
• Information Systems 50%