Towards using knowledge discovery techniques in database marketing for the tourism industry

Wing Sing Cho, P. Leung

Research output: Chapter in book / Conference proceedingChapter in an edited book (as author)Academic research

Original languageEnglish
Title of host publicationKnowledge management in hospitality and tourism
PublisherHaworth Hospitality Press
Number of pages23
ISBN (Print)0789021463, 0789021471, 9780789021465
Publication statusPublished - 2002

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