Towards using knowledge discovery techniques in database marketing for the tourism industry

Research output: Chapter in book / Conference proceeding › Chapter in an edited book (as author) › Academic research

Original language	English
Title of host publication	Knowledge management in hospitality and tourism
Publisher	Haworth Hospitality Press
Pages	109-131
Number of pages	23
ISBN (Print)	0789021463, 0789021471, 9780789021465
Publication status	Published - 2002

Cite this

@inbook{b5f6950a96064bd188ff3ca3bc656181,

title = "Towards using knowledge discovery techniques in database marketing for the tourism industry",

author = "Cho, {Wing Sing} and P. Leung",

year = "2002",

language = "English",

isbn = "0789021463",

pages = "109--131",

booktitle = "Knowledge management in hospitality and tourism",

publisher = "Haworth Hospitality Press",

}