Towards Trustworthy Augmented Reality in The Metaverse Era: Probing Manipulative Designs in Virtual-Physical Commercial Platforms

Esmee De Haas; Huang Yiming; Carlos Bermejo; Zijun Lin; Pan Hui; Lik Hang Lee

doi:10.1109/VRW58643.2023.00232

Towards Trustworthy Augmented Reality in The Metaverse Era: Probing Manipulative Designs in Virtual-Physical Commercial Platforms

Esmee De Haas, Huang Yiming, Carlos Bermejo, Zijun Lin, Pan Hui, Lik Hang Lee (Corresponding Author)

Research output: Chapter in book / Conference proceeding › Conference article published in proceeding or book › Academic research › peer-review

4 Citations (Scopus)

Abstract

E-commerce has become an important activity where new advances in technology shape the shopper experience. At the same time, the metaverse is seen as the next milestone to revolutionize the e-commerce experience, where immersion, realism, and ubiquity are its main features. However, under such circumstances, manipulative designs to 'trick' users toward intended choices or outcomes can become more effective. This paper sheds light on the design space of manipulative techniques in e-commerce applications for the meta-verse, reinforcing our understanding of interface design guidelines and counteracting malicious practices.

Original language	English
Title of host publication	Proceedings - 2023 IEEE Conference on Virtual Reality and 3D User Interfaces Abstracts and Workshops, VRW 2023
Publisher	Institute of Electrical and Electronics Engineers Inc.
Pages	779-780
Number of pages	2
ISBN (Electronic)	9798350348392
DOIs	https://doi.org/10.1109/VRW58643.2023.00232
Publication status	Published - Mar 2023
Event	2023 IEEE Conference on Virtual Reality and 3D User Interfaces Abstracts and Workshops, VRW 2023 - Shanghai, China Duration: 25 Mar 2023 → 29 Mar 2023

Publication series

Name	Proceedings - 2023 IEEE Conference on Virtual Reality and 3D User Interfaces Abstracts and Workshops, VRW 2023

Conference

Conference	2023 IEEE Conference on Virtual Reality and 3D User Interfaces Abstracts and Workshops, VRW 2023
Country/Territory	China
City	Shanghai
Period	25/03/23 → 29/03/23

Keywords

Human-centered computing-Human computer interaction-Interaction paradigms-Mixed/ augmented reality & Virtual reality
Human-centered computing-User experience-User experience & usability

ASJC Scopus subject areas

Computer Graphics and Computer-Aided Design
Computer Science Applications
Human-Computer Interaction
Media Technology

More information

10.1109/VRW58643.2023.00232

Cite this

De Haas, E., Yiming, H., Bermejo, C., Lin, Z., Hui, P., & Lee, L. H. (2023). Towards Trustworthy Augmented Reality in The Metaverse Era: Probing Manipulative Designs in Virtual-Physical Commercial Platforms. In Proceedings - 2023 IEEE Conference on Virtual Reality and 3D User Interfaces Abstracts and Workshops, VRW 2023 (pp. 779-780). (Proceedings - 2023 IEEE Conference on Virtual Reality and 3D User Interfaces Abstracts and Workshops, VRW 2023). Institute of Electrical and Electronics Engineers Inc.. https://doi.org/10.1109/VRW58643.2023.00232

De Haas, Esmee ; Yiming, Huang ; Bermejo, Carlos et al. / Towards Trustworthy Augmented Reality in The Metaverse Era: Probing Manipulative Designs in Virtual-Physical Commercial Platforms. Proceedings - 2023 IEEE Conference on Virtual Reality and 3D User Interfaces Abstracts and Workshops, VRW 2023. Institute of Electrical and Electronics Engineers Inc., 2023. pp. 779-780 (Proceedings - 2023 IEEE Conference on Virtual Reality and 3D User Interfaces Abstracts and Workshops, VRW 2023).

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abstract = "E-commerce has become an important activity where new advances in technology shape the shopper experience. At the same time, the metaverse is seen as the next milestone to revolutionize the e-commerce experience, where immersion, realism, and ubiquity are its main features. However, under such circumstances, manipulative designs to 'trick' users toward intended choices or outcomes can become more effective. This paper sheds light on the design space of manipulative techniques in e-commerce applications for the meta-verse, reinforcing our understanding of interface design guidelines and counteracting malicious practices.",

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De Haas, E, Yiming, H, Bermejo, C, Lin, Z, Hui, P & Lee, LH 2023, Towards Trustworthy Augmented Reality in The Metaverse Era: Probing Manipulative Designs in Virtual-Physical Commercial Platforms. in Proceedings - 2023 IEEE Conference on Virtual Reality and 3D User Interfaces Abstracts and Workshops, VRW 2023. Proceedings - 2023 IEEE Conference on Virtual Reality and 3D User Interfaces Abstracts and Workshops, VRW 2023, Institute of Electrical and Electronics Engineers Inc., pp. 779-780, 2023 IEEE Conference on Virtual Reality and 3D User Interfaces Abstracts and Workshops, VRW 2023, Shanghai, China, 25/03/23. https://doi.org/10.1109/VRW58643.2023.00232

Towards Trustworthy Augmented Reality in The Metaverse Era: Probing Manipulative Designs in Virtual-Physical Commercial Platforms. / De Haas, Esmee; Yiming, Huang; Bermejo, Carlos et al.
Proceedings - 2023 IEEE Conference on Virtual Reality and 3D User Interfaces Abstracts and Workshops, VRW 2023. Institute of Electrical and Electronics Engineers Inc., 2023. p. 779-780 (Proceedings - 2023 IEEE Conference on Virtual Reality and 3D User Interfaces Abstracts and Workshops, VRW 2023).

Research output: Chapter in book / Conference proceeding › Conference article published in proceeding or book › Academic research › peer-review

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De Haas E, Yiming H, Bermejo C, Lin Z, Hui P, Lee LH. Towards Trustworthy Augmented Reality in The Metaverse Era: Probing Manipulative Designs in Virtual-Physical Commercial Platforms. In Proceedings - 2023 IEEE Conference on Virtual Reality and 3D User Interfaces Abstracts and Workshops, VRW 2023. Institute of Electrical and Electronics Engineers Inc. 2023. p. 779-780. (Proceedings - 2023 IEEE Conference on Virtual Reality and 3D User Interfaces Abstracts and Workshops, VRW 2023). doi: 10.1109/VRW58643.2023.00232

Towards Trustworthy Augmented Reality in The Metaverse Era: Probing Manipulative Designs in Virtual-Physical Commercial Platforms

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Keywords

ASJC Scopus subject areas

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