Towards an understanding of online travellers' acceptance of consumer-generated media for travel planning : integrating technology acceptance and source credibility factors

J. Ayeh; Norman Au; Chun Hung Roberts Law

doi:10.1007/978-3-642-36309-2_22

Towards an understanding of online travellers' acceptance of consumer-generated media for travel planning : integrating technology acceptance and source credibility factors

J. Ayeh, Norman Au, Chun Hung Roberts Law

Research output: Chapter in book / Conference proceeding › Conference article published in proceeding or book › Academic research

Abstract

Regardless of the increasing popularity of social media, the use of consumer-generated media for the task of travel planning still meets with scepticism among certain online travel consumers. Hence the need to further explore the psychological factors underlying this aspect of online behaviour. This study proposes a model of CGM acceptance for the purpose of travel planning that integrates the Technology Acceptance Model with the Source Credibility Theory. Using an online survey of 201 valid responses and structural equation modelling, the findings highlight the critical factors relevant to the cognitive processes which determine online travellers’ affective and conative responses to the use of CGM for travel planning. The results suggest that integrating technology acceptance factors with that of information adoption can enhance the understanding of CGM usage in the holiday planning context. The study outcome holds implications for theory and practice.

Original language	English
Title of host publication	Information and communication technologies in tourism 2013 : proceedings of the International Conference in Innsbruck, Austria, January 22-25, 2013
Publisher	Springer
Pages	254-267
Number of pages	14
ISBN (Electronic)	3642363091, 9783642363092
ISBN (Print)	9783642363085
DOIs	https://doi.org/10.1007/978-3-642-36309-2_22
Publication status	Published - 2013
Event	International Conference on Information and Communication Technologies in Tourism - Duration: 1 Jan 2013 → …

Conference

Conference	International Conference on Information and Communication Technologies in Tourism
Period	1/01/13 → …

Keywords

User-generated content
Social media
Source credibility
Structural equation modelling
VirtualTourist

More information

10.1007/978-3-642-36309-2_22

Cite this

Ayeh, J., Au, N., & Law, C. H. R. (2013). Towards an understanding of online travellers' acceptance of consumer-generated media for travel planning : integrating technology acceptance and source credibility factors. In Information and communication technologies in tourism 2013 : proceedings of the International Conference in Innsbruck, Austria, January 22-25, 2013 (pp. 254-267). Springer. https://doi.org/10.1007/978-3-642-36309-2_22

Ayeh, J. ; Au, Norman ; Law, Chun Hung Roberts. / Towards an understanding of online travellers' acceptance of consumer-generated media for travel planning : integrating technology acceptance and source credibility factors. Information and communication technologies in tourism 2013 : proceedings of the International Conference in Innsbruck, Austria, January 22-25, 2013. Springer, 2013. pp. 254-267

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Ayeh, J, Au, N & Law, CHR 2013, Towards an understanding of online travellers' acceptance of consumer-generated media for travel planning : integrating technology acceptance and source credibility factors. in Information and communication technologies in tourism 2013 : proceedings of the International Conference in Innsbruck, Austria, January 22-25, 2013. Springer, pp. 254-267, International Conference on Information and Communication Technologies in Tourism, 1/01/13. https://doi.org/10.1007/978-3-642-36309-2_22

Towards an understanding of online travellers' acceptance of consumer-generated media for travel planning : integrating technology acceptance and source credibility factors. / Ayeh, J.; Au, Norman; Law, Chun Hung Roberts.
Information and communication technologies in tourism 2013 : proceedings of the International Conference in Innsbruck, Austria, January 22-25, 2013. Springer, 2013. p. 254-267.

Research output: Chapter in book / Conference proceeding › Conference article published in proceeding or book › Academic research

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AB - Regardless of the increasing popularity of social media, the use of consumer-generated media for the task of travel planning still meets with scepticism among certain online travel consumers. Hence the need to further explore the psychological factors underlying this aspect of online behaviour. This study proposes a model of CGM acceptance for the purpose of travel planning that integrates the Technology Acceptance Model with the Source Credibility Theory. Using an online survey of 201 valid responses and structural equation modelling, the findings highlight the critical factors relevant to the cognitive processes which determine online travellers’ affective and conative responses to the use of CGM for travel planning. The results suggest that integrating technology acceptance factors with that of information adoption can enhance the understanding of CGM usage in the holiday planning context. The study outcome holds implications for theory and practice.

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Ayeh J, Au N, Law CHR. Towards an understanding of online travellers' acceptance of consumer-generated media for travel planning : integrating technology acceptance and source credibility factors. In Information and communication technologies in tourism 2013 : proceedings of the International Conference in Innsbruck, Austria, January 22-25, 2013. Springer. 2013. p. 254-267 doi: 10.1007/978-3-642-36309-2_22

Towards an understanding of online travellers' acceptance of consumer-generated media for travel planning : integrating technology acceptance and source credibility factors

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