Towards a web-based marketing process framework for city-based national tourism organizations

M. Lo, Chun Hung Roberts Law

Research output: Chapter in book / Conference proceedingConference article published in proceeding or bookAcademic research

2 Citations (Scopus)

Abstract

The applications of Internet technology to tourism have led to the emergence of web marketing, which provides tourism organizations with a new opportunity to interact directly with stake holders. Although national tourism organizations [NTOs] have been using the Internet to promote their destinations and develop integral and consumer focused marketing programs, prior research on web marketing development in NTOs is limited. This paper reports on a study which formulated a marketing process framework for city-based NTOs. The framework was then applied to the NTO websites in Singapore and Hong Kong, two primary city-based travel destinations in Asia. Managerial implications for the success of web marketing are also provided.
Original languageEnglish
Title of host publicationInformation and communication technologies in tourism 2007 : proceedings of the international conference in Ljubljana, Slovenia, 2007
PublisherSpringer
Pages353-364
Number of pages12
ISBN (Print)3211695648, 9783211695647, 9783211695661
DOIs
Publication statusPublished - 2007
EventInternational Conference on Information and Communication Technologies in Tourism -
Duration: 1 Jan 2007 → …

Conference

ConferenceInternational Conference on Information and Communication Technologies in Tourism
Period1/01/07 → …

Keywords

  • NTO
  • Websites
  • Singapore
  • Hong Kong
  • Web marketing

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