Towards a web-based marketing process framework for city-based national tourism organizations

M. Lo; Chun Hung Roberts Law

doi:10.1007/978-3-211-69566-1_33

Towards a web-based marketing process framework for city-based national tourism organizations

M. Lo, Chun Hung Roberts Law

Research output: Chapter in book / Conference proceeding › Conference article published in proceeding or book › Academic research

2 Citations (Scopus)

Abstract

The applications of Internet technology to tourism have led to the emergence of web marketing, which provides tourism organizations with a new opportunity to interact directly with stake holders. Although national tourism organizations [NTOs] have been using the Internet to promote their destinations and develop integral and consumer focused marketing programs, prior research on web marketing development in NTOs is limited. This paper reports on a study which formulated a marketing process framework for city-based NTOs. The framework was then applied to the NTO websites in Singapore and Hong Kong, two primary city-based travel destinations in Asia. Managerial implications for the success of web marketing are also provided.

Original language	English
Title of host publication	Information and communication technologies in tourism 2007 : proceedings of the international conference in Ljubljana, Slovenia, 2007
Publisher	Springer
Pages	353-364
Number of pages	12
ISBN (Print)	3211695648, 9783211695647, 9783211695661
DOIs	https://doi.org/10.1007/978-3-211-69566-1_33
Publication status	Published - 2007
Event	International Conference on Information and Communication Technologies in Tourism - Duration: 1 Jan 2007 → …

Conference

Conference	International Conference on Information and Communication Technologies in Tourism
Period	1/01/07 → …

Keywords

NTO
Websites
Singapore
Hong Kong
Web marketing

More information

10.1007/978-3-211-69566-1_33

Cite this

@inproceedings{72ad8655cae5449288cba9d04cbc79d3,

title = "Towards a web-based marketing process framework for city-based national tourism organizations",

abstract = "The applications of Internet technology to tourism have led to the emergence of web marketing, which provides tourism organizations with a new opportunity to interact directly with stake holders. Although national tourism organizations [NTOs] have been using the Internet to promote their destinations and develop integral and consumer focused marketing programs, prior research on web marketing development in NTOs is limited. This paper reports on a study which formulated a marketing process framework for city-based NTOs. The framework was then applied to the NTO websites in Singapore and Hong Kong, two primary city-based travel destinations in Asia. Managerial implications for the success of web marketing are also provided.",

keywords = "NTO, Websites, Singapore, Hong Kong, Web marketing",

author = "M. Lo and Law, {Chun Hung Roberts}",

year = "2007",

doi = "10.1007/978-3-211-69566-1_33",

language = "English",

isbn = "3211695648",

pages = "353--364",

booktitle = "Information and communication technologies in tourism 2007 : proceedings of the international conference in Ljubljana, Slovenia, 2007",

publisher = "Springer",

note = "International Conference on Information and Communication Technologies in Tourism ; Conference date: 01-01-2007",

}

Lo, M & Law, CHR 2007, Towards a web-based marketing process framework for city-based national tourism organizations. in Information and communication technologies in tourism 2007 : proceedings of the international conference in Ljubljana, Slovenia, 2007. Springer, pp. 353-364, International Conference on Information and Communication Technologies in Tourism, 1/01/07. https://doi.org/10.1007/978-3-211-69566-1_33

Towards a web-based marketing process framework for city-based national tourism organizations. / Lo, M.; Law, Chun Hung Roberts.
Information and communication technologies in tourism 2007 : proceedings of the international conference in Ljubljana, Slovenia, 2007. Springer, 2007. p. 353-364.

Research output: Chapter in book / Conference proceeding › Conference article published in proceeding or book › Academic research

TY - GEN

T1 - Towards a web-based marketing process framework for city-based national tourism organizations

AU - Lo, M.

AU - Law, Chun Hung Roberts

PY - 2007

Y1 - 2007

N2 - The applications of Internet technology to tourism have led to the emergence of web marketing, which provides tourism organizations with a new opportunity to interact directly with stake holders. Although national tourism organizations [NTOs] have been using the Internet to promote their destinations and develop integral and consumer focused marketing programs, prior research on web marketing development in NTOs is limited. This paper reports on a study which formulated a marketing process framework for city-based NTOs. The framework was then applied to the NTO websites in Singapore and Hong Kong, two primary city-based travel destinations in Asia. Managerial implications for the success of web marketing are also provided.

AB - The applications of Internet technology to tourism have led to the emergence of web marketing, which provides tourism organizations with a new opportunity to interact directly with stake holders. Although national tourism organizations [NTOs] have been using the Internet to promote their destinations and develop integral and consumer focused marketing programs, prior research on web marketing development in NTOs is limited. This paper reports on a study which formulated a marketing process framework for city-based NTOs. The framework was then applied to the NTO websites in Singapore and Hong Kong, two primary city-based travel destinations in Asia. Managerial implications for the success of web marketing are also provided.

KW - NTO

KW - Websites

KW - Singapore

KW - Hong Kong

KW - Web marketing

U2 - 10.1007/978-3-211-69566-1_33

DO - 10.1007/978-3-211-69566-1_33

M3 - Conference article published in proceeding or book

SN - 3211695648

SN - 9783211695647

SN - 9783211695661

SP - 353

EP - 364

BT - Information and communication technologies in tourism 2007 : proceedings of the international conference in Ljubljana, Slovenia, 2007

PB - Springer

T2 - International Conference on Information and Communication Technologies in Tourism

Y2 - 1 January 2007

ER -

Towards a web-based marketing process framework for city-based national tourism organizations

Abstract

Conference

Keywords

More information

Fingerprint

Cite this