Towards a taxonomy of tourism products

Robert Douglas McKercher

doi:10.1016/j.tourman.2015.11.008

Towards a taxonomy of tourism products

Robert Douglas McKercher

Research output: Journal article publication › Journal article › Academic research › peer-review

109 Citations (Scopus)

Abstract

This paper proposes a seven tiered taxonomy of tourism products in an effort to add some structure to the vast array of offerings available today. The paper adopts a phenetic method to group products hierarchically, using a modified version of the marketing-oriented product hierarchy system. Five broad Need Families are identified including: Pleasure, Personal Quest, Human Endeavour, Nature and Business. They incorporate 27 Product Families and 90 Product Classes.

Original language	English
Pages (from-to)	196-208
Number of pages	13
Journal	Tourism Management
Volume	54
DOIs	https://doi.org/10.1016/j.tourman.2015.11.008
Publication status	Published - 1 Jun 2016

Keywords

Classification
Taxonomy
Tourism product

ASJC Scopus subject areas

Development
Transportation
Tourism, Leisure and Hospitality Management
Strategy and Management

More information

10.1016/j.tourman.2015.11.008

Cite this

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Towards a taxonomy of tourism products

Abstract

Keywords

ASJC Scopus subject areas

More information

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