Abstract
This paper proposes a seven tiered taxonomy of tourism products in an effort to add some structure to the vast array of offerings available today. The paper adopts a phenetic method to group products hierarchically, using a modified version of the marketing-oriented product hierarchy system. Five broad Need Families are identified including: Pleasure, Personal Quest, Human Endeavour, Nature and Business. They incorporate 27 Product Families and 90 Product Classes.
Original language | English |
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Pages (from-to) | 196-208 |
Number of pages | 13 |
Journal | Tourism Management |
Volume | 54 |
DOIs | |
Publication status | Published - 1 Jun 2016 |
Keywords
- Classification
- Taxonomy
- Tourism product
ASJC Scopus subject areas
- Development
- Transportation
- Tourism, Leisure and Hospitality Management
- Strategy and Management