Towards a taxonomy of tourism products

Robert Douglas McKercher

doi:10.1016/j.tourman.2015.11.008

Towards a taxonomy of tourism products

Robert Douglas McKercher

Research output: Journal article publication › Journal article › Academic research › peer-review

77 Citations (Scopus)

Abstract

This paper proposes a seven tiered taxonomy of tourism products in an effort to add some structure to the vast array of offerings available today. The paper adopts a phenetic method to group products hierarchically, using a modified version of the marketing-oriented product hierarchy system. Five broad Need Families are identified including: Pleasure, Personal Quest, Human Endeavour, Nature and Business. They incorporate 27 Product Families and 90 Product Classes.

Original language	English
Pages (from-to)	196-208
Number of pages	13
Journal	Tourism Management
Volume	54
DOIs	https://doi.org/10.1016/j.tourman.2015.11.008
Publication status	Published - 1 Jun 2016

Keywords

Classification
Taxonomy
Tourism product

ASJC Scopus subject areas

Development
Transportation
Tourism, Leisure and Hospitality Management
Strategy and Management

More information

10.1016/j.tourman.2015.11.008

Cite this

@article{9198ab233581401a8aa402ee0e5d1b06,

title = "Towards a taxonomy of tourism products",

abstract = "This paper proposes a seven tiered taxonomy of tourism products in an effort to add some structure to the vast array of offerings available today. The paper adopts a phenetic method to group products hierarchically, using a modified version of the marketing-oriented product hierarchy system. Five broad Need Families are identified including: Pleasure, Personal Quest, Human Endeavour, Nature and Business. They incorporate 27 Product Families and 90 Product Classes.",

keywords = "Classification, Taxonomy, Tourism product",

author = "McKercher, {Robert Douglas}",

year = "2016",

month = jun,

day = "1",

doi = "10.1016/j.tourman.2015.11.008",

language = "English",

volume = "54",

pages = "196--208",

journal = "Tourism Management",

issn = "0261-5177",

publisher = "Elsevier Ltd",

}

TY - JOUR

T1 - Towards a taxonomy of tourism products

AU - McKercher, Robert Douglas

PY - 2016/6/1

Y1 - 2016/6/1

N2 - This paper proposes a seven tiered taxonomy of tourism products in an effort to add some structure to the vast array of offerings available today. The paper adopts a phenetic method to group products hierarchically, using a modified version of the marketing-oriented product hierarchy system. Five broad Need Families are identified including: Pleasure, Personal Quest, Human Endeavour, Nature and Business. They incorporate 27 Product Families and 90 Product Classes.

AB - This paper proposes a seven tiered taxonomy of tourism products in an effort to add some structure to the vast array of offerings available today. The paper adopts a phenetic method to group products hierarchically, using a modified version of the marketing-oriented product hierarchy system. Five broad Need Families are identified including: Pleasure, Personal Quest, Human Endeavour, Nature and Business. They incorporate 27 Product Families and 90 Product Classes.

KW - Classification

KW - Taxonomy

KW - Tourism product

UR - http://www.scopus.com/inward/record.url?scp=84948957600&partnerID=8YFLogxK

U2 - 10.1016/j.tourman.2015.11.008

DO - 10.1016/j.tourman.2015.11.008

M3 - Journal article

SN - 0261-5177

VL - 54

SP - 196

EP - 208

JO - Tourism Management

JF - Tourism Management

ER -

Towards a taxonomy of tourism products

Abstract

Keywords

ASJC Scopus subject areas

More information

Other files and links

Fingerprint

Cite this