Towards a classification of cultural tourists

Robert Douglas McKercher

doi:10.1002/jtr.346

Towards a classification of cultural tourists

Robert Douglas McKercher

Research output: Journal article publication › Journal article › Academic research › peer-review

Abstract

This paper proposes a model to segment the cultural tourism market according to two dimensions: (i) the importance of cultural motives in the decision to visit a destination and (ii) depth of experience. The model is tested empirically using Hong Kong as a case study. The test identi®ed ®ve discrete cultural tourism market segments that exhibited substantially different behaviour.

Original language	English
Pages (from-to)	29-38
Number of pages	10
Journal	International Journal of Tourism Research
Volume	4
Issue number	1
DOIs	https://doi.org/10.1002/jtr.346
Publication status	Published - 2002

Keywords

Cultural tourism
Classi®cation system
Segmentation
Hong Kong

ASJC Scopus subject areas

Tourism, Leisure and Hospitality Management
Nature and Landscape Conservation
Geography, Planning and Development
Transportation

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10.1002/jtr.346

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Towards a classification of cultural tourists

Abstract

Keywords

ASJC Scopus subject areas

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