Towards a classification of cultural tourists

Robert Douglas McKercher

Research output: Journal article publicationJournal articleAcademic researchpeer-review


This paper proposes a model to segment the cultural tourism market according to two dimensions: (i) the importance of cultural motives in the decision to visit a destination and (ii) depth of experience. The model is tested empirically using Hong Kong as a case study. The test identi®ed ®ve discrete cultural tourism market segments that exhibited substantially different behaviour.
Original languageEnglish
Pages (from-to)29-38
Number of pages10
JournalInternational Journal of Tourism Research
Issue number1
Publication statusPublished - 2002


  • Cultural tourism
  • Classi®cation system
  • Segmentation
  • Hong Kong

ASJC Scopus subject areas

  • Tourism, Leisure and Hospitality Management
  • Nature and Landscape Conservation
  • Geography, Planning and Development
  • Transportation


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