This paper proposes a model to segment the cultural tourism market according to two dimensions: (i) the importance of cultural motives in the decision to visit a destination and (ii) depth of experience. The model is tested empirically using Hong Kong as a case study. The test identi®ed ®ve discrete cultural tourism market segments that exhibited substantially different behaviour.
- Cultural tourism
- Classi®cation system
- Hong Kong
ASJC Scopus subject areas
- Tourism, Leisure and Hospitality Management
- Nature and Landscape Conservation
- Geography, Planning and Development