Toward The Perspective Of Cognitive Destination Image And Destination Personality: The Case Of Beijing

Karen L. Xie, Jin Soo Lee

Research output: Journal article publicationJournal articleAcademic researchpeer-review

54 Citations (Scopus)


Destination personality, as a viable metaphor of destination marketing, has attracted considerable attention, although empirical studies on this concept remain few. Based on tourism marketing literature, a model depicting the relationships among cognitive destination image, destination personality, and behavioral intentions is proposed. Using an on-site survey of 500 foreign tourists visiting Beijing, an emerging destination, the current study empirically validates that (a) competence, excitement, sophistication, and ruggedness are four building blocks of destination personality; (b) built environment, socially responsible environment, and local people are important in projecting destination personality; and (c) destination personalities-such as competence, excitement, and sophistication-drive tourists' behavioral intentions. The current study provides theoretical implication for knowledge advancement and managerial implications for destination marketing.
Original languageEnglish
Pages (from-to)538-556
Number of pages19
JournalJournal of Travel and Tourism Marketing
Issue number6
Publication statusPublished - 1 Aug 2013


  • behavioral intentions
  • Beijing
  • Cognitive destination image
  • destination personality

ASJC Scopus subject areas

  • Tourism, Leisure and Hospitality Management
  • Marketing

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