Toward pro-environmental performance in the hospitality industry: empirical evidence on the mediating and interaction analysis

Mahlagha Darvishmotevali, Levent Altinay

Research output: Journal article publicationJournal articleAcademic researchpeer-review

5 Citations (Scopus)


Informed by the social exchange, environmental identity, and value-belief-norm theories, this study is the first to examine the mediating and interaction mechanisms of green human resource management (HRM) practices, connectedness to nature, and conscientiousness on employees’ pro-environmental performance (P-EP) in the context of hospitality in Kazakhstan (Almaty), Central Asia. The data were collected from 220 employees of four- and five-star hotels. Reliability, construct validity, and the proposed hypotheses were tested using AMOS 26.0. The results reveal that green HRM positively affects two types of employees’ P-EP: task-related and proactive. The findings also confirm the mediating role of connectedness to nature in the relationship between green HRM and employees’ task and proactive P-EP. Furthermore, interaction analyses show that conscientiousness strengthens the impact of green HRM on employees’ proactive P-EP. The managerial takeaways of this study will help to embed and implement green philosophy and environmentally friendly practices in the hospitality industry.

Original languageEnglish
Pages (from-to)431-457
Number of pages27
JournalJournal of Hospitality Marketing and Management
Issue number4
Publication statusPublished - Jun 2022


  • connectedness to nature
  • conscientiousness
  • Green HRM
  • hotels
  • pro-environmental performance

ASJC Scopus subject areas

  • Management Information Systems
  • Tourism, Leisure and Hospitality Management
  • Marketing

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