Toward maximization of peer-to-peer accommodation hosts’ competitive productivity (CP)

Sung In Kim, Jaewook Kim, Yoon Koh, John T. Bowen

Research output: Journal article publicationJournal articleAcademic researchpeer-review

15 Citations (Scopus)

Abstract

Purpose: The research purpose is to conceptualize competitive productivity (CP) in the peer-to-peer (P2P) accommodation businesses. This study aims to conceptualize the four driving forces of P2P hosts’ CP and to empirically capture guest-based equity that supports such conceptual hosts’ CP model. Design/methodology/approach: The goal of this paper is to apply Bauman’s Firm competitive productivity (FCP) model to the P2P accommodation business to conceptualize the CP of micro-entrepreneurial hosts. Four areas of the FCP model were reviewed to find how each of them contributes to the P2P hosts’ CP maximization. Findings: Host talent, host resource management, value and host branding were conceptualized as key drivers of P2P hosts’ CP. The study also filled a gap in current literature by empirically analyzing online reviews to successfully capture key guest-based equity as satisfiers contributing to host talent, resource and branding. Practical implications: Based on the hosts’ CP model, customer-generated resources play a significant role in the managerial implications, so that guest reviews with needs and wants and ratings can be empirically used to strengthen hosts’ CP under specific market circumstances. Originality/value: This study is the first attempt to conceptualize a P2P host as a micro-entrepreneurial firm in the sharing economy platform for CP. This study looked at how the unique characteristics of the P2P accommodation industry and guest-based equity affect the P2P hosts’ CP.

Original languageEnglish
Pages (from-to)3003-3020
Number of pages18
JournalInternational Journal of Contemporary Hospitality Management
Volume33
Issue number9
Early online date14 Jun 2021
DOIs
Publication statusPublished - 15 Sept 2021
Externally publishedYes

Keywords

  • Competitive productivity (CP)
  • Guest-based equity
  • Micro-entrepreneur
  • Online review
  • P2P hot spot analysis
  • Peer-to-peer accommodation

ASJC Scopus subject areas

  • Tourism, Leisure and Hospitality Management

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