Tourists’ happiness: are there smart tourism technology effects?

Hanna Lee, Jimin Lee, Namho Chung, Chulmo Koo

Research output: Journal article publicationJournal articleAcademic researchpeer-review

102 Citations (Scopus)


The purpose of this study is to develop a research model demonstrating tourists’ value-seeking processes through the tourism services and travel experiences of a destination. The model suggests that tourist happiness is assessed by tourists’ perceived experiences, which are formed by two motivational values: smart tourism technology (STT) and destination value. Despite a large quantity of research attention on destination tourism, the relation between tourists’ destination experience and STT has been less enthusiastically studied. Therefore, this study proposes to test an integrated model with attributes of STTs and destination values that contribute to tourists’ life happiness. The results of this study, from a survey of 191 foreign tourists in Seoul, South Korea, indicate that tourists are likely to put more value on what they perceived from their destination travel experiences than what they perceived from their experiences with STT services when they evaluate their overall happiness. Theoretical and practical implications are discussed.

Original languageEnglish
Pages (from-to)486-501
Number of pages16
JournalAsia Pacific Journal of Tourism Research
Issue number5
Publication statusPublished - 4 May 2018
Externally publishedYes


  • Destination experience
  • Perceived value
  • Seoul tourists
  • Smart tourism technology
  • Tourism satisfaction
  • Tourist happiness

ASJC Scopus subject areas

  • Geography, Planning and Development
  • Tourism, Leisure and Hospitality Management


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