Tourists’ Experiences with Smart Tourism Technology at Smart Destinations and Their Behavior Intentions

Miyoung Jeong, Hyejo Hailey Shin

Research output: Journal article publicationJournal articleAcademic researchpeer-review

64 Citations (Scopus)

Abstract

This study attempts to assess how tourists use smart tourism technologies at destinations and measure the effects of STT usage on overall travel experience and future revisit intention. Although STTs have received growing attention, little research has evaluated tourists’ experience with STTs available at various smart tourism destinations and potential consequences. Building on studies on online tourism information sources, this study develops a conceptual framework to test hypotheses related to STT experiences and consequences. Based on an online survey with travelers to top five US smart cities, this study classifies the most frequently used STTs and examines tourists’ overall experience and satisfaction with STTs as well as their revisit intention. Findings suggest that three attributes of STTs—informativeness, interactivity, and personalization—are the key factors affecting tourists’ experience, satisfaction, and revisit intentions. The level of perceived security/privacy moderates the relationships between three STT attributes and tourists’ memorable experience.

Original languageEnglish
Pages (from-to)1464-1477
Number of pages14
JournalJournal of Travel Research
Volume59
Issue number8
DOIs
Publication statusPublished - 1 Nov 2020
Externally publishedYes

Keywords

  • memorable experience
  • revisit intention
  • smart tourism
  • smart tourism destination
  • smart tourism technology

ASJC Scopus subject areas

  • Geography, Planning and Development
  • Transportation
  • Tourism, Leisure and Hospitality Management

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