Tourist's achievement emotions and memorable experience in visiting the Middle East

Different studies have mentioned the sense of achievement in tourists' experiences. This research aims to study the concept of achievement through the different perspectives of emotion, then analyze its influences on memorable experiences. The achievement emotion scale has been adopted from educational psychology to explore tourists' experiences pre-trip, on-trip, and post-trip to the Middle East. Tourists experienced Enjoyment, Pride, and Anxiety more than Anger, Boredom, Hopelessness, and Shame in the aforementioned time frames. However, only two positive emotions and Anger significantly influenced tourists' memorable experiences when visiting this region. The relationships between achievement emotions and dimensions of memorable experiences were even more complicated. This study supports previous claims regarding the significant role of emotions, especially positive ones, in tourists' interpretation of their experiences. Further, it suggests that future studies should focus on this concept more. Finally, the findings provide some practical implications for DMOs in Middle East countries to improve and boost tourism development in this region.