Tourist stereotype content: Dimensions and accessibility

Research output: Journal article publicationJournal articleAcademic researchpeer-review

13 Citations (Scopus)


Stereotyping tourists is a common practice by hosts to deal with large numbers of culturally different tourists, while research on tourist stereotypes remains limited. Two studies were conducted herein to explore and assess the content and common dimensions of stereotypes shared across tourist groups. Study 1 collected 234 responses from Hong Kong residents to an online repertory grid test. Three dimensions were extracted by a conjunction of multidimensional scaling and content analyses – Civility, Travel Behaviour, and Economic Power. Study 2 collected 97 tourist-host interaction stories from 20 Hong Kong residents. A narrative analysis not only validated the tri-dimension identified by Study 1, but also assessed each dimension's accessibility and predictability by examining residents' emotional and behavioural responses.

Original languageEnglish
Article number103212
JournalAnnals of Tourism Research
Publication statusPublished - Jul 2021


  • Multidimensional scaling analysis
  • Repertory Grid Technique
  • Stereotype accessibility
  • Stereotype Content Model
  • Storytelling
  • Tourist stereotypes

ASJC Scopus subject areas

  • Development
  • Tourism, Leisure and Hospitality Management


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