Tourist perception of online hotel bookings

Qi Wei, Yuk Yim Cheung, Chun Hung Roberts Law

Research output: Chapter in book / Conference proceedingConference article published in proceeding or bookAcademic researchpeer-review

2 Citations (Scopus)


This study examines the factors that have an impact on tourists' adoption of online channel. A theoretical framework explaining channel adoption behavior was built and empirically tested with a sample of 421 Hong Kong residents. Results of a logistic regression analysis show that the perceptions of channel and socio-demographics have a significant impact on tourist hotel booking choice between off-line and online channels. Tourists who make hotel reservations through online channel perceive significantly higher benefits of online channel and lower service quality of offline channel. The results of this study also suggest that demographics characteristics can impact on tourists' choice to different delivery channels.
Original languageEnglish
Title of host publicationProceedings of the International Conference on E-Business and E-Government, ICEE 2010
Number of pages4
Publication statusPublished - 7 Dec 2010
Event1st International Conference on E-Business and E-Government, ICEE 2010 - Guangzhou, China
Duration: 7 May 20109 May 2010


Conference1st International Conference on E-Business and E-Government, ICEE 2010


  • Consumer perception
  • E-commerce
  • Online hotel booking
  • Tourism

ASJC Scopus subject areas

  • Business and International Management
  • Computer Science Applications
  • Law


Dive into the research topics of 'Tourist perception of online hotel bookings'. Together they form a unique fingerprint.

Cite this