Tourist perception of online hotel bookings

Qi Wei; Yuk Yim Cheung; Chun Hung Roberts Law

doi:10.1109/ICEE.2010.574

Tourist perception of online hotel bookings

Qi Wei, Yuk Yim Cheung, Chun Hung Roberts Law

Research output: Chapter in book / Conference proceeding › Conference article published in proceeding or book › Academic research › peer-review

2 Citations (Scopus)

Abstract

This study examines the factors that have an impact on tourists' adoption of online channel. A theoretical framework explaining channel adoption behavior was built and empirically tested with a sample of 421 Hong Kong residents. Results of a logistic regression analysis show that the perceptions of channel and socio-demographics have a significant impact on tourist hotel booking choice between off-line and online channels. Tourists who make hotel reservations through online channel perceive significantly higher benefits of online channel and lower service quality of offline channel. The results of this study also suggest that demographics characteristics can impact on tourists' choice to different delivery channels.

Original language	English
Title of host publication	Proceedings of the International Conference on E-Business and E-Government, ICEE 2010
Pages	2273-2276
Number of pages	4
DOIs	https://doi.org/10.1109/ICEE.2010.574
Publication status	Published - 7 Dec 2010
Event	1st International Conference on E-Business and E-Government, ICEE 2010 - Guangzhou, China Duration: 7 May 2010 → 9 May 2010

Conference

Conference	1st International Conference on E-Business and E-Government, ICEE 2010
Country/Territory	China
City	Guangzhou
Period	7/05/10 → 9/05/10

Keywords

Consumer perception
E-commerce
Online hotel booking
Tourism

ASJC Scopus subject areas

Business and International Management
Computer Science Applications
Law

More information

10.1109/ICEE.2010.574

Cite this

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title = "Tourist perception of online hotel bookings",

abstract = "This study examines the factors that have an impact on tourists' adoption of online channel. A theoretical framework explaining channel adoption behavior was built and empirically tested with a sample of 421 Hong Kong residents. Results of a logistic regression analysis show that the perceptions of channel and socio-demographics have a significant impact on tourist hotel booking choice between off-line and online channels. Tourists who make hotel reservations through online channel perceive significantly higher benefits of online channel and lower service quality of offline channel. The results of this study also suggest that demographics characteristics can impact on tourists' choice to different delivery channels.",

keywords = "Consumer perception, E-commerce, Online hotel booking, Tourism",

author = "Qi Wei and Cheung, {Yuk Yim} and Law, {Chun Hung Roberts}",

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AU - Law, Chun Hung Roberts

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N2 - This study examines the factors that have an impact on tourists' adoption of online channel. A theoretical framework explaining channel adoption behavior was built and empirically tested with a sample of 421 Hong Kong residents. Results of a logistic regression analysis show that the perceptions of channel and socio-demographics have a significant impact on tourist hotel booking choice between off-line and online channels. Tourists who make hotel reservations through online channel perceive significantly higher benefits of online channel and lower service quality of offline channel. The results of this study also suggest that demographics characteristics can impact on tourists' choice to different delivery channels.

AB - This study examines the factors that have an impact on tourists' adoption of online channel. A theoretical framework explaining channel adoption behavior was built and empirically tested with a sample of 421 Hong Kong residents. Results of a logistic regression analysis show that the perceptions of channel and socio-demographics have a significant impact on tourist hotel booking choice between off-line and online channels. Tourists who make hotel reservations through online channel perceive significantly higher benefits of online channel and lower service quality of offline channel. The results of this study also suggest that demographics characteristics can impact on tourists' choice to different delivery channels.

KW - Consumer perception

KW - E-commerce

KW - Online hotel booking

KW - Tourism

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U2 - 10.1109/ICEE.2010.574

DO - 10.1109/ICEE.2010.574

M3 - Conference article published in proceeding or book

SN - 9780769539973

SP - 2273

EP - 2276

BT - Proceedings of the International Conference on E-Business and E-Government, ICEE 2010

T2 - 1st International Conference on E-Business and E-Government, ICEE 2010

Y2 - 7 May 2010 through 9 May 2010

ER -

Tourist perception of online hotel bookings

Abstract

Conference

Keywords

ASJC Scopus subject areas

More information

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