Tourist behavior analysis in gaming destinations based on venue check-in data

Jian Ming Luo, Huy Quan Vu, Gang Li, Rob Law

Research output: Journal article publicationJournal articleAcademic researchpeer-review

17 Citations (Scopus)


This research introduces the use of venue check-ins, which are available on mobile social media platforms, as an additional data source to study tourist behaviors in gaming destinations. The practical value of venue check-ins is demonstrated through a case study of Macau, a popular gaming and cultural destination. The analyses provide an overview of the travel patterns of tourists to gambling and non-gambling venues and highlight the differences between gambling and non-gambling tourists. The introduced approach is beneficial to tourism managers in understanding tourist behaviors and interests and, thus, improves the management and development of gaming destinations.

Original languageEnglish
Pages (from-to)107-118
Number of pages12
JournalJournal of Travel and Tourism Marketing
Issue number1
Publication statusPublished - 2 Jan 2019


  • casino
  • Foursquare
  • gambling
  • Gaming destination
  • global positioning system
  • Macau
  • tourism marketing
  • tourist activity
  • venue check-in
  • world heritage site

ASJC Scopus subject areas

  • Tourism, Leisure and Hospitality Management
  • Marketing


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