Abstract
This research introduces the use of venue check-ins, which are available on mobile social media platforms, as an additional data source to study tourist behaviors in gaming destinations. The practical value of venue check-ins is demonstrated through a case study of Macau, a popular gaming and cultural destination. The analyses provide an overview of the travel patterns of tourists to gambling and non-gambling venues and highlight the differences between gambling and non-gambling tourists. The introduced approach is beneficial to tourism managers in understanding tourist behaviors and interests and, thus, improves the management and development of gaming destinations.
| Original language | English |
|---|---|
| Pages (from-to) | 107-118 |
| Number of pages | 12 |
| Journal | Journal of Travel and Tourism Marketing |
| Volume | 36 |
| Issue number | 1 |
| DOIs | |
| Publication status | Published - 2 Jan 2019 |
Keywords
- casino
- Foursquare
- gambling
- Gaming destination
- global positioning system
- Macau
- tourism marketing
- tourist activity
- venue check-in
- world heritage site
ASJC Scopus subject areas
- Tourism, Leisure and Hospitality Management
- Marketing