Tourism Value Chain Governance: Review and Prospects

Haiyan Song, Jingyan Liu, Gezhi Chen

Research output: Journal article publicationReview articleAcademic researchpeer-review

103 Citations (Scopus)


Over the past two decades, researchers and practitioners have given considerable attention to issues of tourism value chain governance. To establish a systematic understanding of the current research contributions and gaps, this study provides a review of published studies on the topic. Various dimensions of tourism value chain governance, namely, policy, destination management and marketing, integration of distribution channels, and sustainability of the tourism value chain, are examined. Content analysis is used to provide quantitative evidence and hence a more objective evaluation. The results show that research on tourism value chain governance remains limited, and the development of each dimension unbalanced. An agenda for future research is proposed, given the indications that both qualitative and quantitative investigations are needed to establish the most appropriate governance models for tourism value chains.
Original languageEnglish
Pages (from-to)15-28
Number of pages14
JournalJournal of Travel Research
Issue number1
Publication statusPublished - 1 Jan 2013


  • governance
  • power relations
  • tourism
  • value chain

ASJC Scopus subject areas

  • Geography, Planning and Development
  • Transportation
  • Tourism, Leisure and Hospitality Management


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