Tourism service experiences in Vietnam

Thuy Huong Truong, Brian Edward Melville King

Research output: Authored / edited bookResearch book or monograph (as author)Academic researchpeer-review

2 Citations (Scopus)


The application of market segmentation techniques is long established in the tourism and hospitality literature. Various methods have been proposed for dividing market segments into homogeneous or distinct groupings with regard to socio-demographic, travel characteristic, psychographic, geographic and behavioural characteristics. In the present study, nationality (cultural differences) in combination with visitor demographics and travel characteristics were used to investigate the similarities and differences of international tourists from China and the USA with regards to their perception towards the Vietnamese service provider's attributes and performances. The results have shown that there are more differences than similarities between the two samples in terms of cultural values and perceptions.
Original languageEnglish
PublisherNova Science Publishers
Number of pages69
ISBN (Print)9781617280344
Publication statusPublished - 1 Dec 2010
Externally publishedYes

ASJC Scopus subject areas

  • General Social Sciences


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