Tourism recovery strategies and their implications: A multiple case study approach

Hanqin Qiu Zhang, Mimi Li, Honggen Xiao

Research output: Journal article publicationJournal articleAcademic researchpeer-review

8 Citations (Scopus)


The current article adopts a multiple case study approach to conduct a comprehensive review of postdisaster reconstruction experiences from Australia, Turkey, Taiwan, and Sichuan, China, with the aim of offering suggestions and recommendations for postdisaster reconstruction strategies for Sichuan. Based on analysis of the four cases under study, six common postdisaster recovery measures are identified: getting support from higher level government, launching new marketing campaigns, developing new tourism products, focusing on key generating markets, communicating with the major media, and forming alliances/cooperating with industry partners. Implications and recommendations for the Chinese government and tourism industry are also discussed.
Original languageEnglish
Pages (from-to)273-286
Number of pages14
JournalJournal of China Tourism Research
Issue number3
Publication statusPublished - 1 Jan 2009


  • Case study
  • Earthquake
  • Recovery
  • Sichuan
  • Tourism

ASJC Scopus subject areas

  • Cultural Studies
  • Language and Linguistics
  • Linguistics and Language
  • Tourism, Leisure and Hospitality Management


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