Tourism policy implementation in mainland China: An enterprise perspective

Qiu Hanqin Zhang, King Chong, C. L. Jenkins

Research output: Journal article publicationJournal articleAcademic researchpeer-review

32 Citations (Scopus)


Examines tourism policy implementation in Chinese tourism enterprises. In general, all tourism enterprises indicated that economic-oriented tourism policies implemented promoted the development of tourism in China since the adoption of economic reform and open-door policy in 1978. Chinese tourism policies have established a legal framework for the administration, management and operation of tourism enterprises. This framework has covered almost all aspects of tourism industry. However, Chinese tourism enterprises also found difficulties in implementing some policies and regulations. Some regulations are too strict and do not allow the tourism enterprises to implement in accordance with their real circumstance. The study also suggests that tourism policy implementation in China has two different patterns in two different kinds of tourism enterprises. Further argues that tourism policy implementation in China is a “top-down” and “trial and error-correcting” model. These findings provide the important implications in studying the political dimensions of tourism, including tourism politics and tourism policy-making process, particularly in the context of socialist countries.
Original languageEnglish
Pages (from-to)38-42
Number of pages5
JournalInternational Journal of Contemporary Hospitality Management
Issue number1
Publication statusPublished - 1 Feb 2002


  • China
  • Implementation
  • Policy
  • Tourism

ASJC Scopus subject areas

  • Tourism, Leisure and Hospitality Management


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