Abstract
This article describes the tourism development process employed by an economically depressed rural coal mining county in the state of Virginia, USA. The rural county in the study initiated its tourism development through a situation analysis, which involved such research techniques as a focus group study, content analysis and visitor surveys. It is then shown how the results of the situation analysis assisted the area to further its tourism development plans.
Original language | English |
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Pages (from-to) | 315-321 |
Number of pages | 7 |
Journal | Tourism Management |
Volume | 10 |
Issue number | 4 |
DOIs | |
Publication status | Published - 1 Jan 1989 |
Keywords
- Rural tourism
- situation analysis
- tourism development
ASJC Scopus subject areas
- Development
- Transportation
- Tourism, Leisure and Hospitality Management
- Strategy and Management