Tourism experiences co-created on social media

Zhuowei (Joy) Huang, Michael S. Lin, Jinyan Chen

Research output: Journal article publicationJournal articleAcademic researchpeer-review

Abstract

Tourism experiences and social media
Many tourism researchers aim to depict and explain the components and structures of tourism experiences because they are pivotal in assessing aspects of the overall trip (Cohen, 1979). They have defined and described tourism experiences rooted in various philosophical angles and used qualitative and quantitative research designs to test their propositions (Ryan, 1997). It leads to different definitions of tourism experiences, which are mainly categorized into outcome-based perspective.

Scope and data
To achieve the proposed objectives, a famous tourist destination of Xi'an was selected as the case for data collection of the present study. Xi'an has been long time well-known as a historical destination with heritages from many ancient dynasties, including Qin, Tang, Ming, etc. In recent years, Xi'an starts to draw increasing attentions from young people on social media and becomes a popular internet celebrity destination in China. In 2021, it was one of the top 10 Internet Celebrity cities

Tourism experiences co-created on social media: temporal extension
Based on the analysis of the textual data, by the last day of the data collection, totally 122,977 users left comments on the Platform. Apparently, number of comments first increases and it reaches the peak after the video was posted about one month on the Platform, as shown in Fig. 1. It is observed across five videos that the number of comments decreases dramatically after one month.

The co-creation framework for tourism experiences on social media
In this section, we present a comprehensive framework for co-created tourism experiences on social media platforms, building upon the insights in previous sections (Fig. 6). Grounded in social network theory, people engage with social media platforms concerning tourism experiences at specific destinations or attractions, including describing, expecting, memory recalling, imagining, etc.

Discussions
Drawn upon the social network theory and fundamental social media principles of connectivity and virality, the present research initiates discussions about tourism experiences transformed by social media. In particular, it investigates features, patterns and co-creation framework of tourism experiences on social media platforms conceptually and empirically.

Impact statement
Drawn upon the social network theory and fundamental social media principles of connectivity and virality, the present research initiates discussions about tourism experiences transformed by social media. It makes two significant contributes to existing understandings of tourism experiences.
Original languageEnglish
Article number104940
JournalTourism Management
Volume105
Early online date18 Apr 2024
DOIs
Publication statusE-pub ahead of print - 18 Apr 2024

ASJC Scopus subject areas

  • Development
  • Transportation
  • Tourism, Leisure and Hospitality Management
  • Strategy and Management

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