Tourism destination image modification process. Marketing implications

Kaye Kye Sung Chon

doi:10.1016/0261-5177(91)90030-W

Tourism destination image modification process. Marketing implications

Kaye Kye Sung Chon

Research output: Journal article publication › Journal article › Academic research › peer-review

316 Citations (Scopus)

Abstract

This article, using the traveller behaviour model presented by Gunn1in conjunction with an empirical analysis of American tourists travelling overseas, examines how the tourist destination image and tourist perceptions are modified and enhanced through travel to that destination. A survey questionnaire of first-time travellers to South Korea revealed a positive change in attitude to factors such as safety and scenery, as a result of the touristic experience. Marketing implications for South Korea are drawn.

Original language	English
Pages (from-to)	68-72
Number of pages	5
Journal	Tourism Management
Volume	12
Issue number	1
DOIs	https://doi.org/10.1016/0261-5177(91)90030-W
Publication status	Published - 1 Jan 1991
Externally published	Yes

ASJC Scopus subject areas

Development
Transportation
Tourism, Leisure and Hospitality Management
Strategy and Management

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10.1016/0261-5177(91)90030-W

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Tourism destination image modification process. Marketing implications

Abstract

ASJC Scopus subject areas

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