Tourism Demand Forecasting: A Decomposed Deep Learning Approach

Yishuo Zhang, Gang Li, Birgit Muskat, Rob Law

Research output: Journal article publicationJournal articleAcademic researchpeer-review

59 Citations (Scopus)


Tourism planners rely on accurate demand forecasting. However, despite numerous advancements, crucial methodological issues remain unaddressed. This study aims to further improve the modeling accuracy and advance the artificial intelligence (AI)-based tourism demand forecasting methods. Deep learning models that predict tourism demand are often highly complex and encounter overfitting, which is mainly caused by two underlying problems: (1) access to limited data volumes and (2) additional explanatory variable requirement. To address these issues, we use a decomposition method that achieves high accuracy in short- and long-term AI-based forecasting models. The proposed method effectively decomposes the data and increases accuracy without additional data requirement. In conclusion, this study alleviates the overfitting issue and provides a methodological contribution by proposing a highly accurate deep learning method for AI-based tourism demand modeling.

Original languageEnglish
Pages (from-to)981 - 997
JournalJournal of Travel Research
Issue number5
Publication statusPublished - May 2021


  • AI-based forecasting
  • decomposing method
  • deep learning
  • overfitting
  • tourism demand forecasting
  • tourism planning

ASJC Scopus subject areas

  • Geography, Planning and Development
  • Transportation
  • Tourism, Leisure and Hospitality Management


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