Timing of hotel bookings: not monotonic

Sung Gyun Mun, Jinah Park, Linda Teresa Woo, Brian King

Research output: Journal article publicationJournal articleAcademic researchpeer-review

2 Citations (Scopus)

Abstract

Room price and availability are important determinants of the timing of hotel bookings. However, their effects over time cannot be viewed as monotonic. Travelers book earlier when their target hotel charges higher prices than others only when their day of arrival is far away. Travelers book earlier when their target hotel is less available than others only if their target arrival day is less than two months away. Travelers also book earlier if they intend to travel with a child or other companions and stay for more nights. Furthermore, traveler booking lead times significantly increase the probability of actual check-in.
Original languageEnglish
Pages (from-to)941-954
Number of pages14
JournalJournal of Travel and Tourism Marketing
Volume41
Issue number7
Early online date5 Jun 2024
DOIs
Publication statusPublished - Sept 2024

Keywords

  • Booking lead time
  • actual check-in
  • occupancy gap
  • price gap

ASJC Scopus subject areas

  • Marketing
  • Tourism, Leisure and Hospitality Management

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