Time-Variant Pleasure Travel Motivations and Behaviors

Ip Kin Anthony Wong, Rob Law, Xinyuan (Roy) Zhao

Research output: Journal article publicationJournal articleAcademic researchpeer-review

24 Citations (Scopus)


This exploratory study challenges the predominant static view of travel motivation by providing new insights into the link between travel motivations and behaviors. It assesses when and how tourist travel motives change over time. It further explores the mediating role of travel involvement and the moderating role of economic performance using the time-variant travel motivational framework as a longitudinal, multilevel model. This study advances the literature by demonstrating that travel motivations and their effects on tourist travel involvement and behaviors vary over time, and that such a variation can be explained by the changes in economic conditions. In essence, this study sheds light on the traditional view of travel motivation and builds a dynamic multilevel model of pleasure travel motivation and behavior.

Original languageEnglish
Pages (from-to)437-452
Number of pages16
JournalJournal of Travel Research
Issue number4
Publication statusPublished - 1 Apr 2018


  • economic performance
  • multilevel
  • pleasure travel
  • travel behavior
  • travel involvement
  • travel motivation

ASJC Scopus subject areas

  • Geography, Planning and Development
  • Transportation
  • Tourism, Leisure and Hospitality Management


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