Tightness–looseness: A new framework to understand consumer behavior

Keyphrases

• Consumer Behaviour 100%
• Tightness-looseness 100%
• Tight 75%
• Cultural Values 25%
• Social Norms 25%
• Consumer Products 25%
• Prevention Focus 25%
• Consumer Behavior Research 25%
• Cross-cultural Research 25%
• Consumer-brand Relationship 25%
• Social Tolerance 25%
• Permissiveness 25%
• Focus Uniformity 25%
• Norm Deviance 25%
• Product Diffusion 25%
• Healthy Decision-making 25%
• Consumer Well-being 25%
• Abidance 25%

Social Sciences

• Consumer Behavior 100%
• Cultural Values 33%
• Cross-Cultural Research 33%
• Decision Making 33%
• Social Norm 33%

Psychology

• Consumer Behavior 100%
• Decision Making 33%
• Social Norms 33%