This chapter introduces a psychological model, which is commonly known as the theory of planned behavior (TPB), provides theoretical framework to assist in our understanding of the factors influencing behavioral choices. Three key constructs are proposed in TPB that directly affect individuals' intention and thus their behavior, namely attitude, subjective norms, and perceived behavior control. Each of these constructs is an indicator of perceptions and beliefs of how individuals behave. By the end of the chapter, the major components and theory behind the development of TPB are explained comprehensively. A full discussion of the current implementation of TPB to predict food consumption pattern and to promote safe food handling and food waste recycling in household and commercial sectors are included. This thus illustrates the application of TPB to understand food waste recycling behavior of various stakeholders.
|Title of host publication||Waste Biorefinery|
|Subtitle of host publication||Integrating Biorefineries for Waste Valorisation|
|Editors||Thallada Bhaskar, Ashok Pandey, Eldon R. Rene, Daniel C.W. Tsang|
|Place of Publication||The Netherlands|
|Publication status||Published - 20 Mar 2020|