The value of P2PA to travelers: Evidence from the Hong Kong market

Chloe K.H. Lau, Raymond C.F. Chui, Pearl M.C. Lin, Ray T.M. Chan

Research output: Journal article publicationJournal articleAcademic researchpeer-review

Abstract

We investigated potential peer-to-peer accommodation (P2PA) rental customers with an online survey with 254 Hong Kong residents. The results indicated a different user spectrum covering relatively young, unmarried people in civilian posts, with high levels of education and low levels of income. Prospects preferred to use considered unsafe P2PA in safe destinations. We examined the factors affecting the respondents' willingness to use P2PA rentals with multifactor binary logistic regression analysis. We developed a model on how P2PA, destination, and personal attributes affect decision making to provide a useful point of reference for future researchers and industry practitioners.

Original languageEnglish
Pages (from-to)839-854
Number of pages16
JournalInternational Journal of Tourism Research
Volume21
Issue number6
DOIs
Publication statusPublished - 1 Nov 2019

Keywords

  • Hong Kong
  • ICT
  • peer-to-peer accommodation
  • sharing economy
  • travel characteristics

ASJC Scopus subject areas

  • Geography, Planning and Development
  • Transportation
  • Tourism, Leisure and Hospitality Management
  • Nature and Landscape Conservation

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