The use of travel guidebooks by packaged and non-packaged Japanese travellers: A comparative study

Sachiko Nishimura, Brian Edward Melville King, Robert Waryszak

Research output: Journal article publicationJournal articleAcademic researchpeer-review

20 Citations (Scopus)


This article attempts to ascertain whether tourist type (based on the degree of freedom exercised during travel) influences the use of travel information sources for decision-making, particularly in the case of guidebooks. A model is proposed incorporating the travel decision-making process and the selection of information sources. Four hypotheses are tested and the results indicate that tourist type has a considerable influence over the choice of travel information source. It was found that the greater the degree of freedom exercised by respondents during travel, the more that they used guidebooks both prior to and during travel. Guidebook usage was found to be widespread among all three segments of the Japanese market, though different patterns are evident at the various stages of the trip - before and after departure.
Original languageEnglish
Pages (from-to)291-310
Number of pages20
JournalJournal of Vacation Marketing
Issue number4
Publication statusPublished - 1 Jan 2007
Externally publishedYes


  • guidebooks
  • Japanese
  • non-packaged tourists
  • package tourists
  • tourism marketing

ASJC Scopus subject areas

  • Tourism, Leisure and Hospitality Management

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