The Use and Perceived Usefulness of Information Sources among Japanese Overseas Tourists

This investigation into the use and perceived usefulness of information among Japanese outbound travellers reports on the findings of a survey conducted with over 1,200 Japanese travellers. The research examines information use by travellers about a range of travel components including restaurants, attractionsand accommodation at both the before and during travel phases. It was found that travel guidebooks were the most heavily used source of information and their usefulness was evaluated as one of the highest during both phases. Using correspondence analysis, it is shown that while travel guidebooks were used heavily for finding out about most travel components, the only component that did not show significant reliance on information from travel guidebooks at either the prior to or during travel phases was accommodation.