The Upper Echelons and Customer Management Strategy

Fang Gu, Fine Leung, Yi Tang, Danny T. Wang

Research output: Chapter in book / Conference proceeding › Conference article published in proceeding or book › Academic research › peer-review

Original language	English
Title of host publication	2019 AMA Winter Academic Conference Proceedings
Subtitle of host publication	Understanding Complexity, Transforming the Marketplace
Volume	30
Publication status	Published - 2019
Event	2019 AMA Winter Academic Conference Proceedings - Austin, TX, United States Duration: 22 Feb 2019 → 24 Feb 2019

Conference	2019 AMA Winter Academic Conference Proceedings
Country/Territory	United States
Period	22/02/19 → 24/02/19

Cite this

@inproceedings{c6156b93d4334c09b2fbf190fd74bad2,

title = "The Upper Echelons and Customer Management Strategy",

author = "Fang Gu and Fine Leung and Yi Tang and Wang, {Danny T.}",

year = "2019",

language = "English",

isbn = "ISBN-13: 978-0-87757-003-5",

volume = "30",

booktitle = "2019 AMA Winter Academic Conference Proceedings",

note = "2019 AMA Winter Academic Conference Proceedings ; Conference date: 22-02-2019 Through 24-02-2019",

}

TY - GEN

T1 - The Upper Echelons and Customer Management Strategy

AU - Gu, Fang

AU - Leung, Fine

AU - Tang, Yi

AU - Wang, Danny T.

PY - 2019

Y1 - 2019

M3 - Conference article published in proceeding or book

SN - ISBN-13: 978-0-87757-003-5

VL - 30

BT - 2019 AMA Winter Academic Conference Proceedings

T2 - 2019 AMA Winter Academic Conference Proceedings

Y2 - 22 February 2019 through 24 February 2019

ER -