The travel behaviours of international students: Nationality-based constraints and opportunities

Sarah Gardiner, Brian Edward Melville King, Hugh Wilkins

Research output: Journal article publicationJournal articleAcademic researchpeer-review

34 Citations (Scopus)

Abstract

International students represent a large and potentially lucrative market for various sectors of the tourism industry. Although previous empirical studies have examined this topic, most treated the market as homogeneous and small sample sizes have been the norm. The present Australia-based study represents the first large-scale investigation of the travel activities of international students. The large sample size (N = 4633) has allowed the researchers to identify nationality-based differences between international student travel behaviours and the factors that constrain their travel. The approach that has been adopted extends theoretical and applied understanding of this important tourism market and informs how tourism industry leaders may capitalise on the opportunities by undertaking initiatives, such as innovative tourism marketing, product development and packaging initiatives.
Original languageEnglish
Pages (from-to)287-299
Number of pages13
JournalJournal of Vacation Marketing
Volume19
Issue number4
DOIs
Publication statusPublished - 1 Oct 2013

Keywords

  • Australian tourism
  • international students
  • nationality-based segmentation
  • tourism marketing
  • travel behaviours
  • travel constraints

ASJC Scopus subject areas

  • Tourism, Leisure and Hospitality Management

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