The study of Chinese language advertisements

Doreen D. Wu; Chaoyuan Li

doi:10.4324/9781315625157-29

The study of Chinese language advertisements

Doreen D. Wu, Chaoyuan Li

Department of Chinese and Bilingual Studies

Research output: Chapter in book / Conference proceeding › Chapter in an edited book (as author) › Academic research › peer-review

2 Citations (Scopus)

Abstract

This chapter aims to provide a review and critique of what has been achieved in the study of Chinese language advertisements and present further possible directions for future researchers in the field. Studies concerning Chinese language advertisements can be grouped into two categories: (1) researching the advertising discourse within the textual space and (2) researching the advertising discourse in the socio-cultural space. While it is apparent that the textual space cannot be isolated from the socio-cultural space in which an advertising discourse is produced, grouping of the studies into these two major categories more clearly delineates the research along the lines of their orientation and emphasis.

Original language	English
Title of host publication	The Routledge Handbook of Chinese Applied Linguistics
Editors	Chu-Ren Huang, Zhuo Jing-Schmidt, Barbara Meisterernst
Publisher	Taylor and Francis Ltd.
Chapter	28
Pages	436-443
Number of pages	8
ISBN (Electronic)	9781317231158
ISBN (Print)	9781138650732
DOIs	https://doi.org/10.4324/9781315625157-29
Publication status	Published - 29 Mar 2019

ASJC Scopus subject areas

General Arts and Humanities
General Social Sciences

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10.4324/9781315625157-29

Cite this

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The study of Chinese language advertisements. / Wu, Doreen D.; Li, Chaoyuan.
The Routledge Handbook of Chinese Applied Linguistics. ed. / Chu-Ren Huang; Zhuo Jing-Schmidt; Barbara Meisterernst. Taylor and Francis Ltd., 2019. p. 436-443.

Research output: Chapter in book / Conference proceeding › Chapter in an edited book (as author) › Academic research › peer-review

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The study of Chinese language advertisements

Abstract

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