The Spanish Youth: An exploratory Study of Market Needs, Tourism Today

Sebastian Filep, Ian McDonnell

Research output: Journal article publicationJournal articleAcademic researchpeer-review

Abstract

This exploratory study established the market needs of a group of 18-30 year old leisure
travellers from Spain and ascertained the perceived ability of the Australian tourist experience
to satisfy their needs. The results of the study showed that the 18-30 year old travellers from
Spain possess a strong need for cultural novelty and the following major secondary needs:
a need for entertainment, a need for mental relaxation, a need for social interaction and a
need to disconnect from a routine. The Australian tourist experience is perceived as relatively
able to satisfy these needs when compared with other western English-speaking destinations.
For these young leisure travelers, Australia’s exotic appeal, its multiculturalism and the
attractiveness of its unique fauna, flora, natural beauty, and climate play a large role in the
satisfaction of their needs. It was concluded that Spain as a market has some unrealized
potential for the Australian tourism industry
Original languageEnglish
Pages (from-to)110-125
Number of pages16
JournalTourism Today, 5 (Fall)
Publication statusPublished - 2005
Externally publishedYes

Keywords

  • Spain
  • Tourism generating region
  • youth tourist market
  • Australia
  • long-haul travel

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