THE ROLE OF VALUE AND TRUST IN SHAPING RECOMMENDATION INTENTIONS: EVIDENCE FROM TRAVEL APP USERS

Kijung Choi; Ying Wang; Beverley A. Sparks

doi:10.3727/108354221X16276940562105

THE ROLE OF VALUE AND TRUST IN SHAPING RECOMMENDATION INTENTIONS: EVIDENCE FROM TRAVEL APP USERS

Kijung Choi, Ying Wang, Beverley A. Sparks

Research output: Journal article publication › Journal article › Academic research › peer-review

3 Citations (Scopus)

Abstract

This study assesses the role of value and trust in shaping travelers’ recommendation intentions toward travel apps. Based on structural equation modeling of questionnaire data, the study concludes that utilitarian and hedonic values affect users’ trust, which subsequently leads to intention to recommend travel apps. Results also demonstrate the different impacts of utilitarian and hedonic values on user trust and recommendation intention between information searching apps (e.g., TripAdvisor app) and booking apps (e.g., Booking.com app). This research provides a framework that captures how travelers form their recommendation intention through values and trust gained from mobile app use experiences.

Original language	English
Pages (from-to)	395-401
Number of pages	7
Journal	Tourism Analysis
Volume	27
Issue number	3
DOIs	https://doi.org/10.3727/108354221X16276940562105
Publication status	Published - 23 Sept 2022
Externally published	Yes

Keywords

Hedonic value
Mobile travel apps
Monetary value
Recommendation intention
Trust
Utilitarian value

ASJC Scopus subject areas

Tourism, Leisure and Hospitality Management

More information

10.3727/108354221X16276940562105

Cite this

@article{bb61031cefdf4eba9ef23e105636984c,

title = "THE ROLE OF VALUE AND TRUST IN SHAPING RECOMMENDATION INTENTIONS: EVIDENCE FROM TRAVEL APP USERS",

abstract = "This study assesses the role of value and trust in shaping travelers{\textquoteright} recommendation intentions toward travel apps. Based on structural equation modeling of questionnaire data, the study concludes that utilitarian and hedonic values affect users{\textquoteright} trust, which subsequently leads to intention to recommend travel apps. Results also demonstrate the different impacts of utilitarian and hedonic values on user trust and recommendation intention between information searching apps (e.g., TripAdvisor app) and booking apps (e.g., Booking.com app). This research provides a framework that captures how travelers form their recommendation intention through values and trust gained from mobile app use experiences.",

keywords = "Hedonic value, Mobile travel apps, Monetary value, Recommendation intention, Trust, Utilitarian value",

author = "Kijung Choi and Ying Wang and Sparks, \{Beverley A.\}",

note = "Publisher Copyright: {\textcopyright} 2022 Cognizant, LLC.",

year = "2022",

month = sep,

day = "23",

doi = "10.3727/108354221X16276940562105",

language = "English",

volume = "27",

pages = "395--401",

journal = "Tourism Analysis",

issn = "1083-5423",

publisher = "Cognizant Communication Corporation",

number = "3",

}

TY - JOUR

T1 - THE ROLE OF VALUE AND TRUST IN SHAPING RECOMMENDATION INTENTIONS

T2 - EVIDENCE FROM TRAVEL APP USERS

AU - Choi, Kijung

AU - Wang, Ying

AU - Sparks, Beverley A.

PY - 2022/9/23

Y1 - 2022/9/23

N2 - This study assesses the role of value and trust in shaping travelers’ recommendation intentions toward travel apps. Based on structural equation modeling of questionnaire data, the study concludes that utilitarian and hedonic values affect users’ trust, which subsequently leads to intention to recommend travel apps. Results also demonstrate the different impacts of utilitarian and hedonic values on user trust and recommendation intention between information searching apps (e.g., TripAdvisor app) and booking apps (e.g., Booking.com app). This research provides a framework that captures how travelers form their recommendation intention through values and trust gained from mobile app use experiences.

AB - This study assesses the role of value and trust in shaping travelers’ recommendation intentions toward travel apps. Based on structural equation modeling of questionnaire data, the study concludes that utilitarian and hedonic values affect users’ trust, which subsequently leads to intention to recommend travel apps. Results also demonstrate the different impacts of utilitarian and hedonic values on user trust and recommendation intention between information searching apps (e.g., TripAdvisor app) and booking apps (e.g., Booking.com app). This research provides a framework that captures how travelers form their recommendation intention through values and trust gained from mobile app use experiences.

KW - Hedonic value

KW - Mobile travel apps

KW - Monetary value

KW - Recommendation intention

KW - Trust

KW - Utilitarian value

UR - http://www.scopus.com/inward/record.url?scp=85139310527&partnerID=8YFLogxK

U2 - 10.3727/108354221X16276940562105

DO - 10.3727/108354221X16276940562105

M3 - Journal article

AN - SCOPUS:85139310527

SN - 1083-5423

VL - 27

SP - 395

EP - 401

JO - Tourism Analysis

JF - Tourism Analysis

IS - 3

ER -

THE ROLE OF VALUE AND TRUST IN SHAPING RECOMMENDATION INTENTIONS: EVIDENCE FROM TRAVEL APP USERS

Abstract

Keywords

ASJC Scopus subject areas

More information

Other files and links

Fingerprint

Cite this