The role of user interface in technology adoption

Research output: Journal article publicationJournal articleAcademic researchpeer-review

Abstract

This study explores the influence of user-interface design on technology adoption by comparing three theoretical models: (1) the original TAM, (2) the model with user-interface design as an antecedent to PU and PEOU, and (3) the model with additional two other antecedents: system support and functionality, which are mediating factors of user-interface design on PEOU and PU respectively. With these models, we investigate the role of user-interface design.
Original languageEnglish
Pages (from-to)25-47
Number of pages23
JournalInternational Journal of Interdisciplinary Social Sciences
Volume1
Issue number3
Publication statusPublished - 1 Dec 2006

Keywords

  • Technology adoption

ASJC Scopus subject areas

  • Social Sciences(all)

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