The role of self- and functional congruity in cruising intentions

Kam Hung, James F. Petrick

Research output: Journal article publicationJournal articleAcademic researchpeer-review

72 Citations (Scopus)


This study proposes a theoretical model that integrates two streams of research, congruity and destination image, in one conceptual framework to explain travel intentions. Applying this model in the context of cruise tourism, the study investigated the influences of self-congruity and functional congruity on cruising intentions. Preliminary interviews were conducted with both cruisers and noncruisers to generate measurement items for the constructs of interest. A panel study was then used to examine the hypotheses, which were supported by the data. Both theoretical and managerial implications are discussed.
Original languageEnglish
Pages (from-to)100-112
Number of pages13
JournalJournal of Travel Research
Issue number1
Publication statusPublished - 1 Jan 2011


  • affective image
  • cognitive image
  • functional congruity
  • self-congruity
  • travel intentions

ASJC Scopus subject areas

  • Geography, Planning and Development
  • Transportation
  • Tourism, Leisure and Hospitality Management

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