The role of nostalgia-evoking stimuli at nostalgia-themed restaurants in explaining benefits, consumption value and post-purchase behavioral intention

Qiushi Gu, Minglong Li, Seongseop (Sam) Kim

Research output: Journal article publicationJournal articleAcademic researchpeer-review


This study focuses on nostalgia-evoking stimuli at nostalgic restaurants and their influence on customers’ consequent evaluation and post-purchase behavioral intention. Through in-depth interviews and a survey, the present study identified a factor structure of nostalgia stimuli that includes four dimensions and 18 items. Then, nostalgia stimuli, benefits, consumption value and post-purchase behavioral intention were incorporated into the model. Among the important results, the hypothesized relationships between nostalgia stimuli and epistemic, emotional and nostalgia-seeking benefits were partially supported. The benefits sought from dining in a nostalgic restaurant positively lead to consumption value, which further has a positive effect on post-purchase behavioral intention. These findings have theoretical and practical implications for capitalizing on nostalgia management in the hospitality industry.

Original languageEnglish
Article number102955
JournalInternational Journal of Hospitality Management
Publication statusPublished - Jul 2021


  • Consumption value
  • Emotional benefits
  • Epistemic benefits
  • Nostalgia-evoking stimuli
  • Post-purchase behavioral intention
  • Restaurant

ASJC Scopus subject areas

  • Tourism, Leisure and Hospitality Management
  • Strategy and Management

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