The role of nostalgia-evoking stimuli at nostalgia-themed restaurants in explaining benefits, consumption value and post-purchase behavioral intention

Qiushi Gu, Minglong Li, Seongseop (Sam) Kim

Research output: Journal article publicationJournal articleAcademic researchpeer-review

Abstract

This study focuses on nostalgia-evoking stimuli at nostalgic restaurants and their influence on customers’ consequent evaluation and post-purchase behavioral intention. Through in-depth interviews and a survey, the present study identified a factor structure of nostalgia stimuli that includes four dimensions and 18 items. Then, nostalgia stimuli, benefits, consumption value and post-purchase behavioral intention were incorporated into the model. Among the important results, the hypothesized relationships between nostalgia stimuli and epistemic, emotional and nostalgia-seeking benefits were partially supported. The benefits sought from dining in a nostalgic restaurant positively lead to consumption value, which further has a positive effect on post-purchase behavioral intention. These findings have theoretical and practical implications for capitalizing on nostalgia management in the hospitality industry.

Original languageEnglish
Article number102955
JournalInternational Journal of Hospitality Management
Volume96
DOIs
Publication statusPublished - Jul 2021

Keywords

  • Consumption value
  • Emotional benefits
  • Epistemic benefits
  • Nostalgia-evoking stimuli
  • Post-purchase behavioral intention
  • Restaurant

ASJC Scopus subject areas

  • Tourism, Leisure and Hospitality Management
  • Strategy and Management

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