TY - JOUR
T1 - The role of nostalgia-evoking stimuli at nostalgia-themed restaurants in explaining benefits, consumption value and post-purchase behavioral intention
AU - Gu, Qiushi
AU - Li, Minglong
AU - Kim, Seongseop (Sam)
N1 - Funding Information:
This work was funded by the National Natural Science Foundation of China under grant number 41701160 , and also supported by the Fundamental Research Funds for the Central Universities under grant number 2242020S20021 .
Publisher Copyright:
© 2021 Elsevier Ltd
PY - 2021/7
Y1 - 2021/7
N2 - This study focuses on nostalgia-evoking stimuli at nostalgic restaurants and their influence on customers’ consequent evaluation and post-purchase behavioral intention. Through in-depth interviews and a survey, the present study identified a factor structure of nostalgia stimuli that includes four dimensions and 18 items. Then, nostalgia stimuli, benefits, consumption value and post-purchase behavioral intention were incorporated into the model. Among the important results, the hypothesized relationships between nostalgia stimuli and epistemic, emotional and nostalgia-seeking benefits were partially supported. The benefits sought from dining in a nostalgic restaurant positively lead to consumption value, which further has a positive effect on post-purchase behavioral intention. These findings have theoretical and practical implications for capitalizing on nostalgia management in the hospitality industry.
AB - This study focuses on nostalgia-evoking stimuli at nostalgic restaurants and their influence on customers’ consequent evaluation and post-purchase behavioral intention. Through in-depth interviews and a survey, the present study identified a factor structure of nostalgia stimuli that includes four dimensions and 18 items. Then, nostalgia stimuli, benefits, consumption value and post-purchase behavioral intention were incorporated into the model. Among the important results, the hypothesized relationships between nostalgia stimuli and epistemic, emotional and nostalgia-seeking benefits were partially supported. The benefits sought from dining in a nostalgic restaurant positively lead to consumption value, which further has a positive effect on post-purchase behavioral intention. These findings have theoretical and practical implications for capitalizing on nostalgia management in the hospitality industry.
KW - Consumption value
KW - Emotional benefits
KW - Epistemic benefits
KW - Nostalgia-evoking stimuli
KW - Post-purchase behavioral intention
KW - Restaurant
UR - http://www.scopus.com/inward/record.url?scp=85105602002&partnerID=8YFLogxK
U2 - 10.1016/j.ijhm.2021.102955
DO - 10.1016/j.ijhm.2021.102955
M3 - Journal article
AN - SCOPUS:85105602002
VL - 96
JO - International Journal of Hospitality Management
JF - International Journal of Hospitality Management
SN - 0278-4319
M1 - 102955
ER -