The role of brand affiliation in hotel market value

John W. O'Neill; Qu Xiao

doi:10.1177/0010880406289070

The role of brand affiliation in hotel market value

John W. O'Neill, Qu Xiao

Research output: Journal article publication › Journal article › Academic research › peer-review

102 Citations (Scopus)

Abstract

The notion that a hotel's brand contributes significantly to the property's market value is supported by an analysis of nearly eleven hundred hotel transactions over the past fifteen years. The analysis found that brands added value beyond the usual contributors to a property's value, such as net operating income and revenue per available room. The effects of branding were most noticeable in midmarket and upscale hotels. Based on per-room sales statistics, certain brands added significantly more value to their franchisees' properties than others.

Original language	English
Pages (from-to)	210-223
Number of pages	14
Journal	Cornell Hotel and Restaurant Administration Quarterly
Volume	47
Issue number	3
DOIs	https://doi.org/10.1177/0010880406289070
Publication status	Published - 1 Aug 2006
Externally published	Yes

Keywords

Brand management
Hotel valuation

ASJC Scopus subject areas

Tourism, Leisure and Hospitality Management

More information

10.1177/0010880406289070

Cite this

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The role of brand affiliation in hotel market value

Abstract

Keywords

ASJC Scopus subject areas

More information

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