The relationship between loyalty programs and customer loyalty in the casino industry

S.L. Chen Mccain; Ming Chih Tsai; L.W. Hsu

The relationship between loyalty programs and customer loyalty in the casino industry

S.L. Chen Mccain, Ming Chih Tsai, L.W. Hsu

Research output: Unpublished conference presentation (presented paper, abstract, poster) › Conference presentation (not published in journal/proceeding/book) › Academic research › peer-review

Original language	English
Pages	588-591
Number of pages	4
Publication status	Published - 2009
Event	Asia Pacific Tourism Association. Conference [APTA Conference] - Duration: 1 Jan 2009 → …

Conference

Conference	Asia Pacific Tourism Association. Conference [APTA Conference]
Period	1/01/09 → …

Cite this

@conference{164a4f7ba1b84f33b72e8d362be677d8,

title = "The relationship between loyalty programs and customer loyalty in the casino industry",

author = "{Chen Mccain}, S.L. and Tsai, {Ming Chih} and L.W. Hsu",

year = "2009",

language = "English",

pages = "588--591",

note = "Asia Pacific Tourism Association. Conference [APTA Conference] ; Conference date: 01-01-2009",

}

The relationship between loyalty programs and customer loyalty in the casino industry. / Chen Mccain, S.L.; Tsai, Ming Chih; Hsu, L.W.
2009. 588-591 Paper presented at Asia Pacific Tourism Association. Conference [APTA Conference].

Research output: Unpublished conference presentation (presented paper, abstract, poster) › Conference presentation (not published in journal/proceeding/book) › Academic research › peer-review