This paper explores the issue of how hospitality knowledge is created in the context of generic theory. Specifically it demonstrates how the evolution of concepts and underpinning theory may not be matched by empirical studies in the hospitality field. The limited scale of hospitality research may mean that only some elements of theory are selected or applied to this field. It is proposed that this creates what we might term a 'research discontinuity' in the hospitality literature. It demonstrates and illustrates this phenomenon by considering the theory of entry mode choice, developed to understand market entry and internationalisation, in which four schools of thought have evolved over time. This theory has been applied to international hotel development, but haphazardly - thereby leading to 'discontinuity'. The implications of this are then explored.
|Journal||Journal of Hospitality and Tourism Management|
|Publication status||Published - Aug 2004|