Abstract
This paper presents the findings of a review of research papers that were published in the Journal of Travel & Tourism Marketing from January 2011 to December 2013. Content analysis was used to analyze 159 research papers. The results revealed that, out of the eight research areas identified, consumer behavior, brand management, and e-marketing are the three most popular research topics among studies that collected data from Asian and non-Asian countries/regions. One notable exception is that research related to demand models and pricing seems to be dominated by research in Asian countries/regions. The study concludes with a general discussion of the implications, trends in tourism marketing research, and study limitations.
| Original language | English |
|---|---|
| Journal | Asia Pacific Journal of Tourism Research |
| Volume | 20 |
| Issue number | 1 |
| DOIs | |
| Publication status | Published - 1 Jan 2015 |
UN SDGs
This output contributes to the following UN Sustainable Development Goals (SDGs)
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SDG 12 Responsible Consumption and Production
Keywords
- Asia
- journal publication
- marketing
- research area
ASJC Scopus subject areas
- Geography, Planning and Development
- Tourism, Leisure and Hospitality Management
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