The psychological process of travel destination choice

Richard T.R. Qiu, Lorenzo Masiero, Gang Li

Research output: Journal article publicationJournal articleAcademic researchpeer-review

34 Citations (Scopus)


This paper reviews literature on travel destination choice and organizes these studies systematically. A “cell–system” structure is proposed to describe the psychological process of travel destination choice. When forming decisions on vacations, tourists gather information on potential destinations and evaluate visit intentions among potential destinations (“cell”). The visit intentions are successively compared while information is updated in the process (“system”). The “cell–system” structure provides a clear view of the psychological process of travel destination choice. Empirical studies based on the structure can provide further insights into why and how tourists choose travel destinations.

Original languageEnglish
Pages (from-to)691-705
Number of pages15
JournalJournal of Travel and Tourism Marketing
Issue number6
Publication statusPublished - 24 Jul 2018


  • choice formation
  • psychological process
  • Travel destination choice
  • visit intention comparison
  • visit intention evaluation

ASJC Scopus subject areas

  • Tourism, Leisure and Hospitality Management
  • Marketing


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